5-Day Innovation Mini-MBA – supported by Google

General Information

  • Duration: 5 Days
  • Price: Full - £3,500 + VAT
  • Early Bird - £2,800 + VAT

Course Overview

Whether you work in marketing, development, innovation, finance or sales – get the tools you need to transform your ideas into reality and trigger cultural change.

Taking place at the Academy by Google, the Innovation Mini MBA offers a fully immersive learning experience, focused on progressing your innovation practices, internally or externally.

What sets this programme apart?

  • Practical impact; a 5-day simulation of business innovation based on applying tools and understanding the different ways they can be used and linked together
  • Deep dive case studies through industry experts brought into the training each morning to give you an inside perspective on corporate innovation, the latest lessons learned and to help with your specific questions
  • Looking at the whole picture with content spanning problem definition, ideation scaling & prioritisation, customer interviewing, business model transformation, measuring innovation, rapid prototyping and pitching
  • Master the financial side of innovation by picking the right innovation metrics and KPI’s for your project and get the funding you need by learning how to build a business case in under 60 minutes with a tool designed for non-accountants!
  • Experiential engagement with learning brought about by working in small groups, while working through a B2B or B2C business simulation using the case study method employed by top international business schools.

Is it for you?

Here’s who the programme is created for:

  • Leaders across business functions tasked with driving successful change
  • Executives looking to build internal capabilities for innovation & creativity within their teams
  • Innovation professionals looking to reaffirm their current processes, stay updated on new research and learn new ways to use familiar tools
  • Managers who want to innovate and who need the tools and confidence to build and promote a business case
  • Large and medium sized companies from across all sectors
  • 5+ years experience in business

Job titles that have attended June 2017 programme include:

Corporate Innovation Manager, Design & Concept Development Manager, Digital Propositions Director, Head of Finance & Business Development, Investment Technology Capability Lead, Offerings & Strategy Manager, Risk Manager, Material Innovation Scientist, Marketing Director and Business Analyst.

Companies that have attended June 2017 programme include:

Vodafone, HSBC, Cancer Research UK, Schroders, Covestro, ASOS, RBS, Tetra Pak, Inmarsat, Rolls Royce, Zentiva and more!

 

Programme

LEARN
Learn about the vital role innovation plays internally and externally in the current environment. Apply tried and tested tools and frameworks.

EXPERIENCE
Go out and interact with users, engage with heads of corporate innovation practices and encounter the challenges faced with rapidly creating a prototype with designers.

ENGAGE
Work in small groups with other innovation strategists, managers and thought leaders across a variety of industries, to uncover new perspective and grow an idea into a real proposition.

DELIVER
Put the whole process into practice, build your prototype, your business case, your arguments and pitch to a panel of business heavyweights.