BUSINESS MODEL INNOVATION

General Information

  • Duration: 3 Days
  • Price: Full - 1634
  • Early Bird - 1465

Course Overview

Business-Model-InnovationResearch has shown that innovating your business model can create up to 25 times the competitive advantage compared to product and process innovation.

However, only 17% of companies have looked at their business model and compared it with their competitors. It’s time to change that focus!

During this 3-day training programme, participants will receive instant inspiration as well as practical answers, whilst identifying all the opportunities that Business Model Innovation can offer them as individuals and as part of their organisations.

This programme will build both individual and organisation capacity to implement product, service and process innovations whilst using high-impact learning to inspire and get participants thinking in a different way.

This training is a highly participatory programme consisting of numerous group discussions, workshop sessions and storytelling. Participants will work in groups to develop a new desirable business proposition by the end of the course.

Over three intensive days, you will study modules covering:

  • The intricacies of Business Model Innovation. (What and Why)
  • The tools of Business Model creativity.
  • Business Model patterns.
  • Pitching Sessions and Workshops.

Who is it for?

  • New business developer
  • R&D / Engineer
  • Product Developer
  • Product manager
  • Innovation manager
  • Intrapreneurs
  • Marketing (new products)

Participants will develop or be able to:

  • Participants will be inspired by lots of examples and will walk away with creative mindsets that will boost their performance.
  • They will master the language of Business Model Innovation, as well as learn hands-on tools that will help them to generate new business models.
  • The goal is that all participants will be more effective in their projects, once they learn how to implement practical business model tools. It will be a truly innovative experience!

Programme

WHAT & WHY OF BUSINESS MODEL INNOVATION 

  • Inspiring examples of successful start-ups and corporates
  • How complete sectors are changing
  • What is a business model?
  • How is it relevant to us?

HOW-TO: BUSINESS MODEL CREATIVITY TOOLS

  • Starting with an innovative mindset!
  • Overview of different techniques
  • The 16 Business Model Blocks
  • In-depth analysis of cases

BUSINESS MODEL PATTERNS

  • Which patterns can we learn from?
  • Freemium, broker, ad-based… models
  • Business model cocktails

INTERACTIVE WORKSHOP AND PITCHING SESSION

  • Designing new business models
 (in groups) – evaluation of concepts
  • Pitching of the results