Design Thinking is an effective and a creative process to tackle problems with multi-faceted aspects and come up with innovative solutions. It offers a way to create solutions that affect our global society with a human-centred focus. The main goal is to address the user’s needs using empathy as the main basis of designing a solution.
The Design Thinking process is an iterative one and consists of 5 phases: Empathise, Define, Ideate, Prototype, and Test. The process combines a set of approaches found in design and ethnography with technology and business skills.
This training is a highly participatory programme consisting of numerous group discussions, workshop sessions and storytelling. Participants will work in groups to develop a new desirable business proposition by the end of the course.
Why complete the Design Thinking Course?
- Learn why design-driven companies have a strategic advantage.
- Practise design Thinking principles, techniques and tools for both B2C and B2B.
- Understand user needs to reach the most desirable solution by getting out of the building.
- Define the value of solving specific problems based on observation, stakeholder analysis and competitor research.
- Prototype first solutions for your new business opportunities.
Participants will develop or be able to:
- Contribute fully to developing a work environment that embraces forward-looking business practices, encourages innovative thinking, & provides a framework that can translate ideas into business success
- Empower themselves to be able to critically analyse clients and their needs.
- Allow them to explore Customer-centricity vs tech-driven innovation
- Learn how to categorize user problems
- Estimation of the value of solving these problems
- Visualisation of key problems
- In depth analysis of most valuable problems to solve: what needs to be solved? What are the limits/requirements of our target group?
- ability to think laterally when tackling social problems and real-world challenges.
- become effective problem solvers,.
Benefits to the Organisation:
- Learn why design-driven companies have a strategic advantage
- Practice Design Thinking principles, techniques and tools for both B2C and B2B
- Understand user needs to reach the most desirable solution by getting out of the building
- Define the value of solving specific problems based on observation, stakeholder analysis and competitor research
- Prototype first solutions for your new business opportunities quickly and effectively.