DESIGN THINKING

General Information

  • Duration: 3 Days
  • Price: Full - £1635
  • Early Bird - £1,465

Course Overview

Design-ThinkingDesign Thinking is an effective and a creative process to tackle problems with multi-faceted aspects and come up with innovative solutions. It offers a way to create solutions that affect our global society with a human-centred focus. The main goal is to address the user’s needs using empathy as the main basis of designing a solution.

The Design Thinking process is an iterative one and consists of 5 phases: Empathise, Define, Ideate, Prototype, and Test. The process combines a set of approaches found in design and ethnography with technology and business skills.

This training is a highly participatory programme consisting of numerous group discussions, workshop sessions and storytelling. Participants will work in groups to develop a new desirable business proposition by the end of the course.

Why complete the Design Thinking Course?

  • Learn why design-driven companies have a strategic advantage.
  • Practise design Thinking principles, techniques and tools for both B2C and B2B.
  • Understand user needs to reach the most desirable solution by getting out of the building.
  • Define the value of solving specific problems based on observation, stakeholder analysis and competitor research.
  • Prototype first solutions for your new business opportunities.

Participants will develop or be able to:

  • Contribute fully to developing a work environment that embraces forward-looking business practices, encourages innovative thinking, & provides a framework that can translate ideas into business success
  • Empower themselves to be able to critically analyse clients and their needs.
  • Allow them to explore Customer-centricity vs tech-driven innovation
  • Learn how to categorize user problems
  • Estimation of the value of solving these problems
  • Visualisation of key problems
  • In depth analysis of most valuable problems to solve: what needs to be solved? What are the limits/requirements of our target group?
  • ability to think laterally when tackling social problems and real-world challenges.
  • become effective problem solvers,.

Benefits to the Organisation:

  • Learn why design-driven companies have a strategic advantage
  • Practice Design Thinking principles, techniques and tools for both B2C and B2B
  • Understand user needs to reach the most desirable solution by getting out of the building
  • Define the value of solving specific problems based on observation, stakeholder analysis and competitor research
  • Prototype first solutions for your new business opportunities quickly and effectively.

Programme

(1.) Design thinking methodology.

  • Explore the unique and strategic advantage of applying Design Thinking principles and methods in a business and innovation context.
  • The strategic importance of creativity and innovation
  • The 5 stages of Design Thinking (and deep dives into the tools and techniques for each stage)
  • Stretch your thinking beyond assumptions and get to bolder ideas.
  • Customer-centric vs. tech-driven innovation
  • The mindset: Human-centered and hands-on
  • Observation and other ethnography techniques
  • Observing: “Listen with your eyes” and discover what people really care about.
  • Customer Journeys and personas
  • Design Thinking in B2C vs. B2B—The importance and value of applying Design Thinking based principles

 (2.) Get out of the building and empathise with customers.

  • Understand your customer, through rigorous research
  • Immersive Empathy: Learn what it means to “walk in someone else’s shoes.”
  • “Make what you know will sell, don’t try and sell what you can make”
  • Spy on customers, find out what they do and why they do it

(3) Define challenges

  • Categorising and visualising user problems
  • Define challenges based on user research

(4.) Ideate

  • Inspiring warming-up examples of successful startups and corporates
  • Debunk overhyped buzzwords/terminology
  • Creativity techniques: (opposite thinking, brainstorm cards, analogy thinking, etc.)
  • Craft compelling insights that will inspire innovation.
  • Feature mapping

(5.) Prototype

  • Define assumptions
  • Design experiments
  • Make first tangible prototype
  • Paper prototyping
  • Digital mockups (Strikingly, Invision app and more)
  • Conduct interviews to get deeper, more honest responses.

(6.) Test

  • Participants will need to run first (limited) experiments to gather real